In the past year the first two electric car rental companies opened up in Madrid. Last year, Car2go was launched charging customers 19 Euro cents a minute. This year, a similar agency called Emov appeared in our lives offering the same rate but with a couple more benefits. Both agencies let you pick up any of their cars with a drop of a hat and return the car anywhere within the perimeter they’ve set out in the city. The unfortunate part of this story is that the first agency, Car2go, increased its rates to 21 cents after Emov was introduced. By this time it had accumulated enough customers and won their loyalty so it was a wise business move, I understand. A 2 cent increment isn’t much, I know, but it’s the principle of it that makes me less inclined to use its services. In fact, I refuse to rent from the company. As if that weren’t enough, subsequently Emov increased its prices too, to a whopping 25 cents a minute. Call me a rebel for saying so, but what a significant hike that is in so short a time (4 months). I’ve lost all interest in renting out either agencies’ cars. Is this considered boycotting? Probably. I know businesses increase their rates all the time, but really. Really. It’s not cool to increase your prices shortly after introducing your business and winning loyalty from new customers. From an opinion of a former electric car renter enthusiast, I must admit that I am disappointed.
I invite you to argue my point. If you don’t agree with me blacklisting those two companies, then tell me why. I doubt you’d be able to change my mind but I’d like to see you try 🙂
Having grown up in a small city like Halifax, Nova Scotia, moving to a big city like Madrid has had its ups and downs. I don’t mean to be a pessimist but let me dwell on one “down” for a sec. Ever since I’ve moved to the hustle and bustle of Madrid, I have become part of the hustle and bustle. It’s been a continuous run to make the subway train, make the bus, and make it across the street before the lights turn red for pedestrians. It’s a nonstop race to get anywhere in this big city. It’s no fun dodging all the slow people on such narrow sidewalks, with pedestrians walking on the wrong side. If there was such a thing as sidewalk jaywalking, we’ve got experts here. I’ve got to hand it to Madrid though – it does have an excellent public transportation system. However, the fact that it’s a huge city means that it takes more than a minute to get anywhere, which means that everyone scurries to get to their destination on time. But I’ve realized over time that even when I’m not in a rush I still find myself literally running to make the next train or the green light, even if I’m ahead of schedule! I’ve caught myself red-handedly hastily making my way down, or up, the escalator of the subway. What’s wrong with this picture? Is this the destiny all big cities?
Something’s made me slow down my pace, and even made me relax a little. I was tired of my sandals getting worn out and the straps loosened, because it was uncomfortable to walk like that. I know this may sound ridiculous, but because of wanting to save my sandals from getting worn out, nay, keep myself from feeling tired because of how it’s affected my feet I’ve started walking slower, which means that I’ve stopped walking briskly as if I was in a walkathon and running like a maniac for nothing. Now I actually enjoy going from one place to another, instead of feeling stressed. I miss going on walks just for the sake of walking. It’s a pity that we let something as simple as our journey to a destination stress us out. We must go somewhere all the time, everyday, whether it’s for work or something else, so why not do it with ease? I think it improves the quality of our life.
The picture in my featured image is one I took as I was walking somewhere today. I noticed two cute little houses that stick out in a neighbourhood. Who knows how many times I’ve passed by these buildings but never really noticed them.
I’ll leave you with this quote by the famous Eddie Cantor:
“Slow down and enjoy life. It’s not only the scenery you miss by going to fast – you also miss the sense of where you are going and why.”